Where We Started
A routine request for a competitive printing quote on materials already in design — business cards, stationery, and a brochure featuring a new logo.

Where We Finished
A branding strategy that positions Morrison with target clientele, service niche, and specific growth opportunities, plus a strong corporate identity package that visually reinforces Morrison’s unique market position and clearly differentiates them from other realtors.

How We Got There
We listened. First, we asked Morrison how they intended to use their print materials. That raised some basic marketing questions that our client decided to answer during a workshop facilitated by East Shore marketing experts. With these basics nailed down, we created a positioning statement that profiled the ideal Morrison client, with specific strategies for communicating with their target market. Then East Shore designed a new logo and integrated the new identity into their stationery package. Their new materials do a lot more to define, support, and enhance their unique position in the real estate market.

"Every step you've walked us through has been so valuable toward our ultimate goal of producing materials that truly reflect who we are... we have gotten this far not only because of your experience but also because of your tremendous listening and processing skills."
- Diane Morrison, Realtor,
Morrison Real Estate