Where We Started
A need for: a brand identity for kitty houses that were to be sold to cat lovers on the web as well as at specialty pet product retailers; artwork and packaging for the house shapes that the client had developed, but the look and feel was yet to be defined; a website that would entice cat lovers into buying these houses for their beloved felines.

Where We Finished
One Purrfect Place has a unique look and feel; a strong brand identity that speaks to the whimsy and personality traits of cats.  The product flirts with the cat owner, our target audience, so that they will indulge the end user—their cat(s).  And the website is in the voice of the cat that, after all, has a strong opinion about what they like and want to enhance their lifestyles.

How We Got There
A cat lover.  We knew that we wanted a designer on the project who was a cat person who understood the nuances of felines.  And we wanted to work with a designer who could create the illustrations for the house designs in order to give this product a point-of-view and a distinct purr-sonality. And we knew the product needed to be whimsical. 

We met with the client and reviewed their concept drawings and their vision for the brand and product line.  This made us purr.

With our designer, we developed the illustration style by putting samples into illustrated logos. When we met with the client to present these styles, they meowed.  We couldn’t wait to make this product come alive!  

In the next phase, we presented house sample illustrations for each of the four original houses along with the color palette. We talked about the client’s vision to apply the color outside the lines.  It all made purr-fect sense.  We could articulate precisely what the client had envisioned.

In the final phase, we developed the website.  Using the illustrations and the strong color story of the product line, we created a whimsical environment for cat lovers—not just a place to purchase, but a site that encouraged community among cat lovers.

“East Shore was truly a partner in our quest to make One Purrfect Place come to life.  Throughout the project, we always felt that East Shore shared our passion for the product, skillfully articulated our vision, and most of all, understood cats!  We look forward to having East Shore on our team as we continue to surprise and delight our feline friends!”
–Jayne and Kevin Platt,
Founders, One Purrfect Place